Vanochtend luisterde ik de podcast van Donald Miller. Seth Godin was te gast. Een quote:
When people are buying things, they’re looking for a thousand clues and cues. They are looking for everything from facial expressions to how it reminds them of their grandparents.
But when people are selling things all of the sudden they become obsessed checklist making feature people. And that’s not how we buy things. So why are you selling things that way?
We don’t actually buy the cheapest of anything or by most measures the best of anything. When we choose something, when we recommend it, when we miss it if it is not there… we’re buying it as a human, not as a computer.
And what we want more than anything is to buy it from someone we trust. Who wants what we want. Who is going to make the change happen in the world that we seek.
— Seth Godin